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About us

Foodwise (formerly CUESA's) Ferry Plaza Farmers Market is widely known for its dedication to sustainable producers and wide variety of high-quality produce, beloved by locals, visitors, and restaurant chefs alike. All products offered through Ferry Plaza Farmers Market Delivered are sourced directly from Ferry Plaza Farmers Market farms within California, which means you’re getting the best and freshest seasonal produce California’s farms have to offer. 

Ferry Plaza Farmers Market Delivered was born through a collaboration between Foodwise, the educational food nonprofit that operates the iconic Ferry Plaza Farmers Market at the San Francisco Ferry Building, and The Fruit Guys, a 23-year veteran of home and office produce delivery. 

Ferry Plaza Farmers Market Delivered is an evolution of the Foodwise Farmers Market Box, an innovative program created by Foodwise during the pandemic to support farms when restaurants closed and demand for curbside pickup and delivery options surged. Foodwise sold close to 5,000 boxes and directed $175,000 to more than 60 small farms and food businesses in the last year. The program was discontinued May 1.  

With Ferry Plaza Farmers Market Delivered, Foodwise and The FruitGuys came together to support the long-term economic success of small, sustainable farmers and increase community access to fresh, locally-grown food. 

About Foodwise

Foodwise is a tax-exempt 501(c)(3) nonprofit organization dedicated to growing thriving communities through the power and joy of local food. We envision a world that nourishes all people, local economies, and the living earth.

Founded in 1994, we have managed the Ferry Plaza Farmers Market in San Francisco since 1999 and Mission Community Market in San Francisco since 2018. Foodwise's farmers markets connect urban dwellers with our local food shed, offering beautiful public spaces where people can learn, share, and build community through good food, and small farmers and food businesses can thrive. Foodwise's educational initiatives inspire eaters of all ages to participate in cultivating a healthy food system, including market programs, public talks, youth programs, and more. Learn more at

About FruitGuys

Since 1998, The FruitGuys has been on a mission to support American farms and combat hunger. Buying your fruit from The FruitGuys helps our family-owned and operated B Corp business sustain the small independent farmers we support and source from and the hunger-relief non-profits we donate to through our GoodWorks programs.  

In 2019, we became B Corp certified in recognition of our consistent values and practices to use business as a force for good. Learn more at