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Oya Organics


Marsha Habib and Modesto Sanchez Cruz, along with 3 full- and 6 part-time employees.


20 acres in Hollister, about 90 miles from Ferry Plaza Farmers Market.


Marsha Habib started farming as a one-woman, one-acre operation to serve the community and create urban and rural connections. Oya Organics gradually grew to more acreage as her partner, Modesto, and other people joined the farm. They now run a fully diversified farm with about a dozen employees they call their partners and family, but they aim to keep the operation small enough to stay close to the needs of their farmland and community. Oya Organics uses organic practices to take care of and build resilience in the soil, plants, and people. They rotate between 50 annual crops, including tomatoes, squash, brassicas, beans, peppers, and peas, while allowing weeds and insects to coexist in a healthy ecosystem.

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