Hank and Ellen Brokaw started the ranching operation in 1967. Their son, Will, manages all farmer's markets and direct restaurant sales. The Santa Paula and Soledad ranches collectively utilize 15 full-time employees.
200 acres in Santa Paula and Soledad, 375 and 125 miles respectively to the Ferry Plaza Farmers Market).
Brokaw Ranch Company specializes in intensively farmed avocado, specialty citrus, and subtropical tree-fruit production. The Brokaws endeavor to consistently produce plentiful crops of top-quality fruit while being good stewards of all resources: soil, water, and people. They try to avoid using synthetic chemicals for pest control but do use them when organic control methods are not effective. They also use a combination of synthetic and natural products for soil fertility. The Brokaws earnestly pursue the introduction of new and superior avocado, citrus, and subtropical tree-fruit varieties for its patrons.